In 2006, at the bustling Yiwu International Trade City, Jacky noticed a critical gap in the market: while products were abundant, few personal care appliances truly combined stable quality, refined craftsmanship, and reliable performance. Many focused only on selling, not on how well they worked. This realization sparked his determination to create something better.
Driven by a strong belief that Yiwu, the “World Supermarket,” should also represent consistent quality and professional standards, Jacky began a journey across factories nationwide. Rejecting the easier OEM path, he insisted on full control over production—from raw material selection to manufacturing processes—ensuring every product delivered stable, dependable quality.
At the same time, Jacky understood that quality alone was not enough. To stand out, products needed both function and form. He collaborated with French designers to introduce innovative design concepts, blending modern aesthetics with practical usability, creating appliances that were both elegant and efficient.
After years of dedication, he founded DSP in 2010, registering the brand in over 200 countries. From the very beginning, DSP has been built on three core pillars:
Stable Quality
Excellent Service
Innovative Design
DSP's mission is clear: to root itself in quality, embody service as its soul, and continuously innovate to meet evolving consumer needs. In 2016, the brand expanded into kitchen appliances, kitchenware, and cleaning appliances, bringing the vision of “Creating a Better Life” into every detail of daily living.At that time, the market was growing quickly but without strong standards, often focusing on appearance over real performance. Jacky believed that Yiwu, known as the "World Supermarket," should also offer reliable and professional products. He envisioned creating appliances that would help people everywhere live more comfortably and conveniently.
To make this vision a reality, Jacky visited factories across the country. He chose not to take the easier path of OEM partnerships, and instead focused deeply on quality—from selecting raw materials to overseeing production processes. He paid attention to even the smallest details. To bring fresh, modern design to his products, he also collaborated with French designers, blending aesthetic style with practical innovation.
After years of preparation and research, he made a decisive move in 2010 to challenge the status quo and founded his own brand. He promptly registered the trademark in over 200 countries worldwide. That visionary founder is DSP's Jacky (Hong Chen).
DSP's original aspiration was pure and clear: to root itself in quality and embody service as its soul, always focusing on consumer needs, continuously improving and expanding its product lines, leading industry trends, and becoming a truly responsible enterprise. To serve users in more aspects of daily life, he guided the DSP brand into the kitchen appliances, kitchenware, and cleaning appliance sectors in 2016, bringing the vision of "Creating a Better Life" into every household detail.
In the ever-changing landscape of Yiwu, where countless brands rise and fall, DSP was born from a commitment to quality—a simple yet profound wish to refine everyday living and honor every pursuit of beauty.
8000m²
50+
